It looks like the weekly release of new episodes is the winning model for streaming services if some analysts are to be believed. While no one seems to predict that heavy hitters in the streaming landscape like Netflix will immediately and completely abandon their model of releasing all episodes of a series at once, streamers like Amazon and Disney + have shown that the weekly releases are were found to be beneficial for the growth and longevity of a Display.
While 2020 was the year of the frenzy – thanks in large part to pandemic shutdowns – 2021 reminded viewers that sometimes the best TV experiences take place once a week, leaving more time to absorb developments in intrigue and speculate on what’s going to happen next, “Mike Murphy said (via Market Watch). The analyst quotes WandaVision, Ted lasso and Succession examples of weekly outings that provided a discourse where its audience interacted and generated interest.
“Weekly releases – the norm for television networks for decades – are particularly beneficial for smaller streaming services (i.e. non-Netflix) that seek to generate a consistent audience month after month, creating the buzz and staying in the pop culture conversation for extended periods of time, “Murphy notes.” According to a recent report from The ring, which cited data from Parrot Analytics, 62% of the top 50 new streaming shows of 2021 used some weekly delivery strategy, up from around 30% in the previous two years. This includes the strategies used by Apple TV +, Prime Video, and HBO Max, including removing the first two or three episodes at a time and then releasing one or two episodes per week. “
The weekly release style and the binge pattern are often debated by viewers. Some viewers prefer to have all the episodes at once in order to consume all the hours of a program as they wish, which often means in one sitting or over a short period of time. This leaves other viewers feeling left out of the talk when they can’t finish every hour of the show and must avoid discussing the show until they’ve finished watching each new episode. The weekly model leaves some viewers anxious to know what’s next for the characters they watch. Others feel better about having less of the obligation to complete more hours of the show and being able to participate in speculation and share feedback online because all viewers know what new episode is being discussed each week.
“It’s not just the services that benefit – with weekly drops, viewers aren’t overwhelmed by so many episodes at once and can have a more relaxing and memorable viewing experience, rather than keeping a series going. a weekend and quickly forget about it completely, “said Murphy. “Don’t expect the frenzy to go away altogether, though. Netflix has shown that it still performs well enough for new releases, and most of its competing services will continue to use some sort of hybrid release strategy, according to of the individual series. “
Which streaming model do you prefer; the weekly episode release model or the all-in-one frenzy model? Share your thoughts in the comments section or send them to me on Instagram!