The video creates a meditative and immersive experience to provide decompression from the stresses of everyday life
Times Square Artsthe largest public platform for contemporary performance and visual arts, is pleased to present continuum by artist Krista Kim for the month of February as part of the organization’s signature Midnight Moment series. Midnight Moment is the world’s largest and longest-running digital art exhibition, synchronized to more than 90 electronic billboards across Times Square every night from 11:57 p.m. to midnight.
by Krista Kim continuum is a calming visual meditation using light that promotes a unique calming experience, urgently needed as the world lingers through a pandemic that has disrupted and transformed our daily lives, mental health and well-being. Kim’s peaceful digital reflection marks a noticeable break from the bustling, non-stop atmosphere of Times Square, delivering a deep sense of peace to the masses on a monumental scale. The large-scale artwork was made in collaboration with Efren Mur.
Kim’s work sits at the intersection of abstract artists like Mark Rothko and light and space artist James Turrell, blending soothing colorscapes with vivid saturations to create the optimal immersive experience for the viewers. She uses a massive database of LED light photography, photoshop, binary code and dynamic software along with the best digital printers and progressive engineers, to produce her vibrant color landscapes and bold works of art.
She alludes to the beauty and transcendence of technology and digitization through her art, hoping to shift her audience into a state of positive digital consciousness. Kim compares her intentions behind continuum to ancient Japanese Zen gardens, in hopes that his public artworks create a communal space that instills a sense of meditation and allows people to unwind from the stresses of daily life using the digital language of our times.
In 2014, Krista Kim founded a movement called Techism, which places art and technology as companions, rather than opposing forces, to respond to the next wave of human expression – digital humanism. Techism was born as a response to society’s overreliance on technology and aims to take on the task of creating a new culture that discovers collective humanity in the digital age.
ABOUT KRISTA KIM
Krista Kim is a contemporary artist and founder of the Techism movement (2014), whose work explores the concept of digital consciousness. Her interest in digital technology and its revolutionary effects on human perception, media, social structures and communication has led her to work in the digital and physical realms. Having developed his signature language of shifting gradients using digital software since 2012, his works on glass and plexi hypnotize his viewers into a trance of tranquility while his video works offer meditative experiences of color and light.
More recently, in 2020, Kim continued to explore the creative potential of using screens as digital instruments of well-being by creating “Mars House”: an entirely virtual environment using his digital Zen philosophy as the first “Metaverse house”. for sale as NFT. in history in March 2021. The coin received worldwide acclaim and in March 2021 was the highest grossing sale on an NFT on SuperRare.
ABOUT TIMES SQUARE ARTS
Times Square Arts, the public art program of the Times Square Alliance, collaborates with contemporary artists and cultural institutions to experience and interact with one of the world’s most iconic urban places. Across the Square’s electronic billboards, plazas, vacant areas and popular venues, as well as the Alliance’s online landscape, Times Square Arts invites leading contemporary creators, such as Mel Chin, Tracey Emin , Jeffrey Gibson, Ryan McGinley, Yoko Ono and Kehinde Wiley. , to help the public see Times Square in a new way. Times Square has always been a place of risk, innovation and creativity, and the arts program ensures that these qualities remain central to the neighborhood’s unique identity.